{"title":"THE BANDHEJ EDIT","description":"\u003cp class=\"p1\" style=\"text-align: center;\"\u003eBandhej, also known as Bandhani, is one of India’s traditional tie-dye crafts, with deep roots in \u003cb\u003eGujarat and Rajasthan\u003c\/b\u003e. The name comes from \u003ci\u003ebandhan\u003c\/i\u003e, meaning \u003cb\u003e“to tie”\u003c\/b\u003e — a reference to the painstaking process of pinching and tying tiny sections of fabric before it is dyed. When the threads are removed, they reveal the distinctive dots and patterns that make Bandhej instantly recognisable. \u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003eTraditionally made by skilled artisans, Bandhej is celebrated for its vibrant colour, intricate patterning and the individuality created by the hand-tied process. Gujarat remains an important centre for the craft, particularly across Kutch, Jamnagar and the surrounding regions. \u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cb\u003eFor The Bandhej Edit, we bring this heritage into a more contemporary wardrobe.\u003c\/b\u003e Bandhej is paired with clean, understated tops, dramatic \u003cb\u003esuper-flared pants\u003c\/b\u003e, sheer dupattas and delicate handwork — allowing the print and colour to take centre stage.\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003eAvailable in \u003cb\u003epink, red, green, blue and purple\u003c\/b\u003e, the edit is our modern take on a craft that has always been about colour, celebration and the beauty of something made by hand.\u003c\/p\u003e\n\u003cp class=\"p2\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cb\u003eThe Bandhej Edit.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cb\u003eAn Indian classic, reimagined for today.\u003c\/b\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0561\/6959\/5087\/collections\/291A5159.jpg?v=1789562117","url":"https:\/\/www.veaeva.com\/collections\/the-bandhej-edit.oembed","provider":"VEAEVA","version":"1.0","type":"link"}